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	<title>Your Online Go To Gal &#187; Books</title>
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	<link>http://youronlinegotogal.com</link>
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		<title>Good reads</title>
		<link>http://youronlinegotogal.com/2009/09/good-reads/</link>
		<comments>http://youronlinegotogal.com/2009/09/good-reads/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:26:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Janet Fouts]]></category>
		<category><![CDATA[Trust Agents]]></category>

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		<description><![CDATA[I have not had time to write my own posts &#8211; ack! So I am providing a list of posts in the social media space that I think are good reads: Trying to figure out the best social media book to read? It is difficult to find good books on the topic, so many people [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2009/09/stack-of-books3.jpg"><img class="alignleft size-medium wp-image-197" title="stack-of-books3" src="http://174.120.127.93/~gotogal/wp-content/uploads/2009/09/stack-of-books3-300x199.jpg" alt="" width="254" height="168" /></a>I have not had time to write my own posts &#8211; ack! So I am providing a list of posts in the social media space that I think are good reads:</p>
<p>Trying to figure out the best social media book to read? It is difficult to find good books on the topic, so many people claim to be experts, and it is such a fast moving space, that some books can become outdated by the time the hit the shelves! Janet Fouts, has come up with a way to aid you. It&#8217;s a site called the Social Media Bookshelf. It is a great reference library to check out.</p>
<p>I liked this post from the Diva Marketing Blog about the state of blogs now that Twitter, Facebook, etc are taking a lot of mind share. I am partial to blogs. I love to read them, comment on them, write them and I feel that the blog is here to stay (I hope!)</p>
<p>Elance has a great series on improving your blog. The posts are well written in digestible chunks and offer good tips.</p>
<p>Amber of Altitude Branding has a great post about time management and tasks as it pertains to social media. She is a blogger who mainly focuses on the corporate world, but her theories can often apply to small business as well.</p>
<p>And finally social media guru, and all-around good guy, Chris Brogan has a great post on things small business owners should do online. I love Chris Brogan. If you are not reading him, you should be!</p>
<p>Hope everyone has a great week!</p>
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		<title>Trust Agent book giveaway winner</title>
		<link>http://youronlinegotogal.com/2009/08/trust-agent-book-giveaway-winner/</link>
		<comments>http://youronlinegotogal.com/2009/08/trust-agent-book-giveaway-winner/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 19:37:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Trust Agents]]></category>

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		<description><![CDATA[Today is the giveaway for the new Chris Brogan and Julien Smith book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Thanks to everyone&#8217;s comments (and patience). Does not help to have your comment form do a deep dive while you are trying to do a giveaway! I had 8 [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2009/08/Trust-Agents.jpg"><img class="alignleft size-full wp-image-184" title="Trust-Agents" src="http://174.120.127.93/~gotogal/wp-content/uploads/2009/08/Trust-Agents.jpg" alt="" width="159" height="240" /></a>Today is the giveaway for the new  <a title="Chris Brogan" href="http://www.chrisbrogan.com/" target="_blank">Chris Brogan</a> and <a title="Julien Smith" href="http://www.juliensmith.com/" target="_blank">Julien  Smith</a> book <a href="http://www.amazon.com/gp/product/0470743085?ie=UTF8&amp;tag=misadwithandi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470743085">Trust  Agents: Using the Web to Build Influence, Improve Reputation, and Earn  Trust</a><img src="http://www.assoc-amazon.com/e/ir?t=misadwithandi-20&amp;l=as2&amp;o=1&amp;a=0470743085" border="0" alt="" width="1" height="1" />.</p>
<p>Thanks to everyone&#8217;s comments (and patience). Does not help to have  your comment form do a deep dive while you are trying to do a giveaway!</p>
<p>I had 8  commenters here and 2 on my personal blog (there were 2 dupes which I  counted in the first 8).</p>
<p>I used <a href="http://www.random.org/" target="_blank">Random.org</a> to and they said the winner is Number 8. And that is Lydie Lydie from <a href="http://www.travelismorefunwithkids.com/">Travel is More Fun with  Kids</a> who apparently is a very lucky person, she has won two other  books on my personal blog, I am going to have to cut her off!</p>
<p>Congrats Lydie, I will contact you. If you did not win, you should  definitely go out and <a href="http://www.amazon.com/gp/product/0470743085?ie=UTF8&amp;amp;tag=misadwithandi-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=0470743085" target="_blank">buy</a> this one! And if you live in the San Francisco  Bay Area and would like to <a href="http://www.youronlinegotogal.com/blog/i-want-chris-brogan-to-come-san-francisco" target="_blank">get Chris Brogan to a book signing event</a> let me  know by commenting on my &#8220;<a href="http://www.youronlinegotogal.com/blog/i-want-chris-brogan-to-come-san-francisco" target="_blank">I want Chris Brogan to come to San Francisco</a>&#8221; post</p>
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		<title>A Must Read &#8211; Trust Agents</title>
		<link>http://youronlinegotogal.com/2009/08/a-must-read-trust-agents/</link>
		<comments>http://youronlinegotogal.com/2009/08/a-must-read-trust-agents/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 23:28:14 +0000</pubDate>
		<dc:creator>Andi</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Help]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Trust Agents]]></category>

		<guid isPermaLink="false">http://174.120.127.93/~gotogal/?p=182</guid>
		<description><![CDATA[I had the opportunity to see Chris Brogan and Julien Smith share a little bit of the content of their new book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust at the SOBCon conference I attended in May in Chicago. The presentation was around an hour, but it was enough [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2009/08/Trust-Agents.jpg"><img class="alignleft size-full wp-image-184" title="Trust-Agents" src="http://174.120.127.93/~gotogal/wp-content/uploads/2009/08/Trust-Agents.jpg" alt="" width="159" height="240" /></a>I had the opportunity to see <a title="Chris Brogan" href="http://www.chrisbrogan.com/" target="_blank">Chris Brogan</a> and <a title="Julien Smith" href="http://www.juliensmith.com/" target="_blank">Julien  Smith</a> share a little bit of the content of their new book <a href="http://www.amazon.com/gp/product/0470743085?ie=UTF8&amp;tag=misadwithandi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470743085">Trust  Agents: Using the Web to Build Influence, Improve Reputation, and Earn  Trust</a><img src="http://www.assoc-amazon.com/e/ir?t=misadwithandi-20&amp;l=as2&amp;o=1&amp;a=0470743085" border="0" alt="" width="1" height="1" /> at the SOBCon conference I  attended in May in Chicago. The presentation was around an hour, but it  was enough to convince me that this book was going to be great.</p>
<p>When I returned home I immediately pre-ordered two. I got my copies  right before the weekend and last night I dove in!  It is everything  that I expected and more!  I am not done, although it won&#8217;t take long,  the content is so good, but I wanted to tell you to go out and buy this  book!</p>
<p>If you are still trying to figure out what social media is all about</p>
<p>, this book will give you insight into how &#8220;today&#8217;s online  influencers are web natives who trade in trust, reputation, and  relationships, using social media to accrue the influence that builds up  or brings down businesses online.&#8221;</p>
<p>If you ever have the opportunity to meet Chris Brogan you will  immediately see that he is just as friendly, warm, and inviting in  person as he is on his blog or his newsletters.  He is gracious and  helpful and there is no question that he is someone you can trust when  it comes to his recommendations, his observations and his work. That is  because he personifies the characteristics of a friend.</p>
<p>So whether you are getting into social media and want to emulate the  actions that have made Chris and Julie successful trust agents, or you  want to understand how to work with an online influencer, or just want  to read a very good book, <a href="http://www.amazon.com/gp/product/0470743085?ie=UTF8&amp;tag=misadwithandi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470743085">Trust  Agents</a><img src="http://www.assoc-amazon.com/e/ir?t=misadwithandi-20&amp;l=as2&amp;o=1&amp;a=0470743085" border="0" alt="" width="1" height="1" /> is a must read!</p>
<p>Follow <a title="Chris Brogan on Twitter" href="http://twitter.com/chrisbrogan" target="_blank">Chris Brogan</a> on Twitter</p>
<p>And now, since I did buy 2 copies, I am giving one away!  Just leave a  comment about why you want to check out this book and I will select a  random winner next Wednesday (8/26/09) to send you my extra copy!</p>
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		<title>Great social media read &#8211; The New Community Rules: Marketing on the Social Web</title>
		<link>http://youronlinegotogal.com/2009/08/great-social-media-read-the-new-community-rules-marketing-on-the-social-web/</link>
		<comments>http://youronlinegotogal.com/2009/08/great-social-media-read-the-new-community-rules-marketing-on-the-social-web/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 23:24:32 +0000</pubDate>
		<dc:creator>Andi</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://174.120.127.93/~gotogal/?p=174</guid>
		<description><![CDATA[I just finished reading The New Community Rules: Marketing on the Social Web by Tamar Weinberg. It&#8217;s just been released so it is hot off the presses, which is exactly what you need when it comes to social media.  It is very difficult to write a book on a medium that is moving like a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/medium_The-New-Community-Rules-cover.jpg"><img class="alignleft size-full wp-image-175" title="medium_The-New-Community-Rules-cover" src="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/medium_The-New-Community-Rules-cover.jpg" alt="" width="120" height="120" /></a>I just finished reading <a href="http://www.amazon.com/gp/product/0596156812?ie=UTF8&amp;tag=misadwithandi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0596156812" target="_blank">The New Community Rules: Marketing on the Social Web</a><img src="http://www.assoc-amazon.com/e/ir?t=misadwithandi-20&amp;l=as2&amp;o=1&amp;a=0596156812" border="0" alt="" width="1" height="1" /> by Tamar Weinberg. It&#8217;s just  been released so it is hot off the presses, which is exactly what you  need when it comes to social media.  It is very difficult to write a  book on a medium that is moving like a bullet train!</p>
<p>I often read these books as an audit for my clients and readers,  always searching for good books to recommend.  There are no experts and  every book (or e-book) will always offer at least one nugget to add to  your understanding, capabilities or strategy plans.</p>
<p>This book is well written and comprehensive with a very  conversational manner, making the exploration of topics such as  blogging/micro-blogging, reputation management, and rich media  digestible.  Tamar gives you a good foundation in terms of providing a  background on social media before she dives into the key element which  often get missed in the rush to get into social media: goal setting.</p>
<p>She then leads you through the appropriate actions to get started. By  covering these three topics before even going into the specific  platforms, she provides you the tools you will need to succeed in  marketing to the social community.</p>
<p>There are wonderful case studies throughout the book that illustrate  which interesting and inspiring.</p>
<p>I highly recommend this book. In fact, I have purchased a second copy  to give away to one lucky reader!  Just leave me a comment telling me  what the last book you read on social media was, or if you have never  read a book on social media, why this one appeals to you.  I will use a  randomizer to select a winner at the end of this week, Friday, August  14th.  So please make your comment before 11:30 p.m. (PST)</p>
<p>And if you don&#8217;t get selected, <a href="http://www.amazon.com/gp/product/0596156812?ie=UTF8&amp;tag=misadwithandi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0596156812" target="_blank">buy the book anyway!</a><img src="http://www.assoc-amazon.com/e/ir?t=misadwithandi-20&amp;l=as2&amp;o=1&amp;a=0596156812" border="0" alt="" width="1" height="1" /></p>
<h6><em>Disclosure: the links are Amazon affiliate links</em></h6>
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		<title>Twitter Success Blueprint ebook &#8211; a good starter book</title>
		<link>http://youronlinegotogal.com/2009/07/twitter-success-blueprint-ebook-a-good-starter-book/</link>
		<comments>http://youronlinegotogal.com/2009/07/twitter-success-blueprint-ebook-a-good-starter-book/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 22:39:55 +0000</pubDate>
		<dc:creator>Andi</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://174.120.127.93/~gotogal/?p=136</guid>
		<description><![CDATA[A lot of people ask me about good books to read to help them get started with Twitter.  There is a lot of content out there on the web, but you have to hunt and peck to get good material.  As you know, I do have my Twitter Tips &#38; Tricks blog where I post [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/twiiter-success-blueprint.jpg"><img class="alignleft size-full wp-image-138" title="twiiter-success-blueprint" src="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/twiiter-success-blueprint.jpg" alt="" width="210" height="277" /></a>A lot of people ask me about good books to read to help them get  started with Twitter.  There is a lot of content out there on the web,  but you have to hunt and peck to get good material.  As you know, I do  have my <a href="http://twittergotogal.blogspot.com/" target="_blank">Twitter  Tips &amp; Tricks blog</a> where I post tools and tips a couple of  times a week, but to get started, I usually do one-on-one or group  coaching.</p>
<div>However,  there are some people who like to read books.  As a bookworm myself, I  totally get that.  With social media, I always caution people to look at  the publishing date to make sure they are getting the most current  information as things change quickly (such as interfaces and tools).   One way to avoid this is to use ebooks which come out all the time and  are usually far more up-to-date than any published book.</p>
<p>Sarah  Prout, the publisher of the e-book that I am currently <a href="http://youronlinegotogal.weebly.com/1/post/2009/07/i-am-featured-in-a-new-e-book-the-millionairess-league.html" target="_blank">featured </a>in, has just released an e-book on Twitter  that I think does a decent job of explaining the fundamentals. While  there are a few things that I don&#8217;t completely support in the book, the  majority of it is very educational for persons who are more DIY types.</p>
<p>If  you want to build your brand and attract more followers then the <a href="https://www.e-junkie.com/ecom/gb.php?ii=289767&amp;c=ib&amp;aff=74536" target="_blank">Twitter Success Blueprint</a> contains all of the  information you need to enrich your business with social media.   Award-winning entrepreneur, author and online socialite, Sarah Prout  shares her buzz building, eye-catching strategies that will make Twitter  time better for business.</p>
<p>The <a href="https://www.e-junkie.com/ecom/gb.php?ii=289767&amp;c=ib&amp;aff=745366" target="_blank">ebook</a> contains:</p>
<p>- How you can attract  thousands of targeted followers FAST!<br />
- Setting up your Twitter page  for success<br />
- How to automate your social media time<br />
- Connection  strategies<br />
- A new twist on #followfriday<br />
- How to attract  attention with your tweets<br />
- Dealing with spammers, stalkers and  porn-bots<br />
- And more</p>
</div>
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		<title>I am featured in a new e-book: The Millionairess League!</title>
		<link>http://youronlinegotogal.com/2009/07/i-am-featured-in-a-new-e-book-the-millionairess-league/</link>
		<comments>http://youronlinegotogal.com/2009/07/i-am-featured-in-a-new-e-book-the-millionairess-league/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:29:43 +0000</pubDate>
		<dc:creator>Andi</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://174.120.127.93/~gotogal/?p=129</guid>
		<description><![CDATA[When I was asked to be a part of this project my first thought was, &#8220;No way! I am not a millionairess (really I&#8217;m not!)&#8221; but the publisher Sarah Sprout, said it was book that provided other women (and men!) a dose of business inspiration.  Putting it that way, I said, &#8220;why not!&#8221; In The [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/millionairess-club-book1.jpg"><img class="alignleft size-full wp-image-130" title="millionairess-club-book" src="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/millionairess-club-book1.jpg" alt="" width="203" height="272" /></a>When I was asked to be a part of this project my first thought was,  &#8220;No way! I am not a millionairess (really I&#8217;m not!)&#8221; but the publisher  Sarah Sprout, said it was book that provided other women (and men!) a  dose of business inspiration.  Putting it that way, I said, &#8220;why not!&#8221;</p>
<p>In The Millionairess League eBook you&#8217;ll discover:<br />
• How Social  Networking can transform your Business.<br />
• Secrets, Hints and Tips to  Online Success.<br />
• Definitions of Empowerment, Inspiration and  Business Fulfillment.</p>
<p>The 30 businesswomen (including me!) profiled cover the vibrant  spectrum throughout various stages of business development. This ranges  from the start-up phase, fueled by excitement, to booming online  empires.</p>
<p>THE MILLIONAIRESS LEAGUE (30 Online Business Adventures) IS FOR  ANYONE THAT ENJOYS READING MOTIVATIONAL PROFILES OF SUCCESSFUL  BUSINESSWOMEN.</p>
<p>It showcases women in various fields of interest such as publishing,  share trading, property, iPhone app development, Law of Attraction,  community building plus many more!<br />
Explore the world of possibility  and inspiration from empowered online entrepreneurs.</p>
<p>I was very proud to be apart of this project and I hope you will find  inspiration!</p>
<p><a href="https://www.e-junkie.com/ecom/gb.php?i=275295&amp;c=cart&amp;cl=74536" target="_blank">I am selling it for $15.00.</a></p>
<p>A small price to pay to be inspired by their passion, creativity,  success and flair for online adventures.</p>
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		<title>Great blog improvement tool</title>
		<link>http://youronlinegotogal.com/2009/06/great-blog-improvement-tool/</link>
		<comments>http://youronlinegotogal.com/2009/06/great-blog-improvement-tool/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 22:24:25 +0000</pubDate>
		<dc:creator>Andi</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://174.120.127.93/~gotogal/?p=120</guid>
		<description><![CDATA[Recently I participated in the Problogger&#8217;s 31 Days to Build a Better Blog project for my personal blog. It was a very enlightening project that I highly recommend for any blog (either business or personal that is at 6 months old. It is not something that you have to complete in 31 days.  Think of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/31DBBB.png"><img class="alignleft size-full wp-image-121" title="31DBBB" src="http://174.120.127.93/~gotogal/wp-content/uploads/2010/03/31DBBB.png" alt="" width="173" height="226" /></a>Recently I participated in the Problogger&#8217;s 31 Days to Build a Better  Blog project for my personal blog. It was a very enlightening project  that I highly recommend for any blog (either business or personal that  is at 6 months old. It is not something that you have to complete in 31  days.  Think of it as 31 lessons to refine/enhance/improve your blog.</p>
<p>The cool thing is that Darren Rowse of Problogger has put together  the 31 tasks into a neat notebook which also includes bonus material  that is not on his website.</p>
<p>I plan on using this workbook as an audit for my blogs every 6 months  and I think it is useful enough for you as well!</p>
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