Social Media Boot Camp – Recap

August 20, 2009

This past Monday I had the pleasure of speaking at a Social Media Boot Camp in Sunnyvale, California.  It was a sold out event with 100+ participants who spent the entire day getting actionable information to help them with several facets of their social media needs. I started the day with a presentation on blogging [...]

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A Must Read – Trust Agents

August 19, 2009

I had the opportunity to see Chris Brogan and Julien Smith share a little bit of the content of their new book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust at the SOBCon conference I attended in May in Chicago. The presentation was around an hour, but it was enough [...]

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7 Sins of Social Media – Gluttony

August 16, 2009

I will be doing a recap of yesterday’s social media boot camp later this week, in the meantime, I present part five in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls which have a way of sneaking up on you. Thus [...]

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7 Sins of Social Media – Greed

August 12, 2009

Part four in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls which have a way of sneaking up on you. Thus far we’ve covered Envy, Sloth and Wrath. Today I am going to talk about Greed. Greed is the obsessive desire [...]

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Great social media read – The New Community Rules: Marketing on the Social Web

August 11, 2009

I just finished reading The New Community Rules: Marketing on the Social Web by Tamar Weinberg. It’s just been released so it is hot off the presses, which is exactly what you need when it comes to social media.  It is very difficult to write a book on a medium that is moving like a [...]

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Don’t put all your social media eggs in one basket

August 6, 2009

Yesterday’s Twitter outage as a result of a denial of service attack was a keen reminder not to put all your social media eggs in one basket. Just like in financial a balanced portfolio is going to perform better in the long term. And social media is a long term marketing activity. Now you are [...]

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7 Sins of Social Media – Envy

August 6, 2009

Part three in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls, which have a way of sneaking up on you.  If you missed the first two sins, you can read them here: Wrath and Sloth. Today we are going to talk [...]

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7 Sins of Social Media – Sloth

August 4, 2009

Part two in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls, which have a way of sneaking up on you.  If you missed the first sin, Wrath, you can check it out here. Sloth is officially defined as laziness or apathy.  [...]

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7 Sins of Social Media – Wrath

July 30, 2009

This is first in a series (seven, you guessed it!) on social media sins. This is my fun way to impart sage advice for avoiding some of the pit falls which have a way of sneaking up on you.  I stole the idea from my pal, The Clutter Coach.  Hope you enjoy my social media [...]

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Finding blog topics

July 28, 2009

There are two common complaints clients often ask me about when it comes to their business blogs (1) finding time to blog and (2) coming up with topics. I have written about getting into a consistent blogging pattern before, so today I wanted to talk about ways to come keep the posts coming. I have [...]

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