Great social media read – The New Community Rules: Marketing on the Social Web

I just finished reading The New Community Rules: Marketing on the Social Web by Tamar Weinberg. It’s just been released so it is hot off the presses, which is exactly what you need when it comes to social media.  It is very difficult to write a book on a medium that is moving like a [...]

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Don’t put all your social media eggs in one basket

Yesterday’s Twitter outage as a result of a denial of service attack was a keen reminder not to put all your social media eggs in one basket. Just like in financial a balanced portfolio is going to perform better in the long term. And social media is a long term marketing activity. Now you are [...]

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7 Sins of Social Media – Envy

Part three in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls, which have a way of sneaking up on you.  If you missed the first two sins, you can read them here: Wrath and Sloth. Today we are going to talk [...]

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7 Sins of Social Media – Sloth

Part two in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls, which have a way of sneaking up on you.  If you missed the first sin, Wrath, you can check it out here. Sloth is officially defined as laziness or apathy.  [...]

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7 Sins of Social Media – Wrath

This is first in a series (seven, you guessed it!) on social media sins. This is my fun way to impart sage advice for avoiding some of the pit falls which have a way of sneaking up on you.  I stole the idea from my pal, The Clutter Coach.  Hope you enjoy my social media [...]

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Finding blog topics

There are two common complaints clients often ask me about when it comes to their business blogs (1) finding time to blog and (2) coming up with topics. I have written about getting into a consistent blogging pattern before, so today I wanted to talk about ways to come keep the posts coming. I have [...]

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Commenting – the currency by which the blogosphere works

It is a little known fact that one of the best ways to bring people to your blog or website is to comment on other people’s blogs. Not only are you showing goodwill when you add value to someone else’s post, but you may also: – bring the blog author to your blog or site [...]

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Other ways to maximize your blog posts

You’ve written a really great blog post. One that is informative and timely. It is well received with good comment reception. Now what? How can you maximize your good content further? Distribute it. One way to accomplish that is to submit it to an online magazine. Depending on your industry or audience, there are plenty [...]

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Social media is an economical, but not free

Social media is not free, but it is very economical!  A lot of the tools – Twitter, Facebook, blogs, are free to sign-up for and use, but in order to have more impact on your target audience, some small investments need to be made. Below a describe some of the expenses associated to the main [...]

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You don’t have to do everything at once

Social media is a long term strategy.  There is no quick in-and-out and you do not have to do everything at once. In fact, it’s probably best if you don’t. Start small and plan for success. Before diving in, there are a few things to consider: Who are your target customers? Where do you find [...]

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