Part two in a series on social media sins; this is my fun way to impart sage advice for avoiding some of the pit falls, which have a way of sneaking up on you. If you missed the first sin, Wrath, you can check it out here.
Sloth is officially defined as laziness or apathy. It’s application to Social Media plays out mainly when it comes to business blogging (or any blogging in general). I have written about this before, but it is extremely important to be consistent in your blogging frequency. Once readers become accustomed to your rhythm, the will expect you to keep it. You do not have to blog every day but you have to be consistent.
Blogging is often seen as a chore, and so it is pushed down on the list of priorities. But you will find that if you schedule time on a weekly basis and keep the post idea pot full, this will become less of a chore and more of an opportunity to add value to your reader’s (and customer’s) experiences with your brand. Consistent post will keep your company and your brand top of mind.
If you have fallen off the wagon, get back on it! Don’t apologize in your blog that draws negative attention, just start, continue, and keep going!
